I have done literally hundreds and hundreds of professional headshots both on location and in our photography studio in Balnarring on the Mornington Peninsula. It’s one of my key products that I offer. So what’s the difference between Personal Branding Photography and Professional Headshot Photography?

Most clients who contact me are looking for a good clean crisp headshot that they can use on linkedin, email signatures and websites. I guess the key difference between photographing a professional headshot and a personal branding shot is in its end use.

Are you the brand that drives your business?

Are people buying you and not just a product or service?

If you answered yes to either of these questions than you really should be looking to get a range of creative images that captures you and your personality in more depth

Whilst we strive to and successfully capture your personality in a great headshot; when we are commissioned to shoot you for your personal brand we spend more time with you either in studio, or on location, or in Merrin and Emmy’s shoot, both in studio and on location. Having a studio based in Balnarring on the Mornington Peninsula gives us a great opportunity to use the fabulous  locations on the Peninsula as well as our studio.

Merrin and Emmy’s brief was to get a range of images that captured their personalities as well as some very specific images that they wanted to use on various websites for:

Page redirects

Dead urls

Missing pages

Etc

The Shoot

We photographed a range of images in the studio with different outfits and looks utilising different lighting techniques.

We then went to the local beach to photograph a range of creative images that would also showcase their individual styles and personalities. We utilised the natural light creatively to shape different images to create strong distinctive portraits, this both highlights the girls personalities commands you, the viewers attention.

Which in the end is what you the client wants to happen. You want prospects who have come across your marketing material to stop, look and take it in.    

Post production

All of our images go through our editing and post production. They aren’t just downloaded from the camera and given to you.

The exposure is always tweaked to make sure the viewer’s eye goes to the face. Any small blemishes are removed, and skin tones subtlety softened. Any dust or fluff can be removed from suits and jackets in post production. This is the level of detail that you’ll get from Daryl Gordon Photography.

Delivery

Photographs are delivered via drop box or Google Drive within a week of the shoot.

Image files are separated into both high resolution print ready files, and low resolution email/web ready files.

This is standard practice with all client’s files because it removes any stress and simplifies matters. Clients instantly know from which folder to access images, depending on their marketing needs.
Images uploaded to drop box or Google Drive are easily downloaded to a desktop and can be shared with other team members who may require them

Back up

All images are kept on our drop box or Google Drive account free of charge for 12 months. This makes it easy to share image files with third parties and provides added security in case your back-up fails.

In conclusion

Personal Branding Photography is a lot of fun, it’s like a little outing, something that brings a bit of razzamatazz, it takes you out of your workplace and into an image creating environment where everything is possible.

In this case my client were looking for images that were creative, personality driven and eye catching

For more information about our Personal Branding Photography give Daryl a call or contact him using the contact form below